after nearly 20 years in corporate america, i seemed to have it all – i had some of the most prestigious companies in the world on my resume, and was leading a thriving consulting and software business working with some of the most financially successful firms on earth. but deep within, i was unhappy. my work felt like a grind. relationships felt broken and disconnected. i questioned the point of it all.
then while on a flight to mexico, i had an epiphany. i awakened to the fact that that the primary focus on profit creation in our businesses today has led to people being viewed largely as instruments to make money, as opposed to the extended human family that we all are. in that moment of extreme clarity, the obo movement – a complete transformation of how we conduct business as a society – was conceived.